When starting, it's not always easy to know the first step to take. Often we have an idea but we don't know how that idea should look, feel or sound outside of our head.
At Platform we sit down and talk one on one with you to help you figure WHO you are, WHERE you want to go, and HOW to get there!
Purposefully or organically, all companies have an image or a brand, how the world sees them. Platform helps you strategically define your message so that you, and not your customers, determine your image.
This process begins by defining your message. These are the words - both verbal and non-verbal - used to describe your company and its products or services. This message will undoubtedly evolve in the first few years. Starting with a clear direction will help you navigate the changes proactively, rather than reactively.
Flexibility is key! Many businesses will eventually need to change their image completely in order to stay relevant in an ever changing market.
When creating a message strategy there is a simple guideline to follow. We will navigate you through this process so that the message you are sending is compelling, credible and consistent everywhere that people come in contact with your brand.
Have you ever heard of the law of attraction? You reap what you sow? From famous athletes to fortune 500 companies, visualizing where you want to go is a practice that the most successful people and companies around the world swear by.
Where you focus your attention,
will be where you end up.
Not focusing your attention is like setting out on vacation without a destination in mind. Even if you have a map, you don’t know where you are going, so how can you possibly get there?
At Platform, we sit down with you and strategically identify where you want to go, taking you from having an identity to gaining an audience. We help you narrow your focus to what is most important to you, your company and your audience.
Now that you know who you are and where you want to go, it’s time to create a plan on how to get you there.
How are you going to reach your customers? How will you retain them? What is your advertising budget? What price will you charge for your services? What social media platforms work best with your target market? Where is your energy best spent in the short term? What opportunities are worth pursuing and which ones should you table or pass up?
A well-documented marketing plan is essential to the growth of your business. A plan will help bring previously “hidden” assumptions to the foreground so that they can be accurately assessed and measured.
Having a plan also shows your employees, partners, clients and investors that you know what you are doing and are serious about what you do.